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2026 Genesis GV90: Pricing, Release, Redesigns, and Luxury SUV Insights

How Much Is the GV90 2026?

The 2026 Genesis GV90 is expected to be priced between $100,000 and $120,000, positioning it as Genesis’s flagship SUV and one of the most luxurious electric vehicles in its lineup. Built on Hyundai Motor Group’s Ultium-based EV platform, the GV90 will compete directly with high-end models such as the Mercedes EQS SUV, BMW iX7, and Range Rover EV Top Electric SUV.

The GV90’s pricing reflects its ambition to deliver ultra-luxury features, including three-row seating, advanced driver-assistance systems, and cutting-edge infotainment technology. Buyers can expect premium materials such as Nappa leather, adaptive air suspension, and possibly even coach doors, a feature more commonly associated with Rolls-Royce.

Genesis has emphasized that the GV90 will not only be about luxury but also practicality. With an expected range of 300–350 miles per charge and compatibility with 350-kW fast charging, the GV90 will be capable of adding significant range in under 20 minutes. This combination of performance, technology, and luxury justifies its six-figure price tag.

In summary, the GV90’s estimated cost of $100,000–$120,000 places it firmly in the ultra-luxury EV segment, offering a compelling alternative to established European rivals.

Is There Going to Be a Genesis GV90?

Yes, Genesis has confirmed that the GV90 will debut as a 2026 model, making it the brand’s first full-size flagship SUV. Production is scheduled to begin in June 2026 at Hyundai Motor Group’s dedicated EV plant in Ulsan, South Korea.

The GV90 was previewed by the Neolun Concept, unveiled at the 2024 New York Auto Show, which showcased futuristic design elements such as rear-hinged coach doors, minimalist interiors, and advanced connectivity features. The production GV90 will draw heavily from this concept, blending bold styling with practical three-row functionality.

Genesis is positioning the GV90 as a direct competitor to ultra-luxury EV SUVs like the Mercedes EQS SUV, BMW iX7, and Volvo EX90. It will sit above the GV80 in the lineup, becoming the brand’s new flagship alongside the G90 sedan.

In short, the GV90 is not only real but represents Genesis’s boldest step yet into the luxury EV market, combining futuristic design with flagship-level prestige.

Will the GV70 Have a Redesign in 2026?

Yes, the Genesis GV70 received a redesign for the 2026 model year, marking its first major update since its debut. The refresh introduces a massive 27-inch OLED infotainment and digital dashboard display, replacing the dual-screen setup from earlier models.

Exterior updates include a refined grille design, updated headlights, and subtle styling tweaks that align with Genesis’s “Athletic Elegance” design philosophy. Inside, the GV70 benefits from improved climate controls, updated trim materials, and enhanced driver-assistance features.

Pricing for the redesigned GV70 starts at around $49,000, slightly higher than previous years, reflecting the added technology and luxury features. Electrified GV70 models also received updates, ensuring Genesis remains competitive in both gas-powered and EV segments.

In summary, the GV70’s 2026 redesign modernizes its technology and styling, keeping it fresh in a competitive midsize luxury SUV market.

How Much Is the 2026 Genesis G90?

The 2026 Genesis G90, the brand’s flagship sedan, starts at $92,700 and ranges up to $105,750, depending on trim. The lineup includes the 3.5T AWD, the 3.5T E-Supercharged AWD, and the Prestige Black edition, which sits at the top of the rangeCars.com+1.

The G90 emphasizes ultra-luxury features such as Nappa leather seating, massage functions, advanced infotainment systems, and semi-autonomous driving aids. Its engines include a twin-turbo V6 and a supercharged mild-hybrid variant, delivering between 375 and 409 horsepower.

Compared to rivals like the Mercedes S-Class and BMW 7 Series, the G90 offers similar luxury at a more competitive price point. Genesis continues to position the G90 as a value-rich alternative in the full-size luxury sedan segment.

In short, the 2026 G90’s pricing of $92,700–$105,750 reflects its flagship status, offering premium features at a lower cost than many European competitors.

Is the GV90 Considered a Luxury SUV?

Yes, the 2026 Genesis GV90 is firmly positioned as a luxury SUV, and more specifically, an ultra-luxury flagship EV SUV. It will be Genesis’s largest and most advanced SUV, designed to compete with the likes of the Mercedes EQS SUV, BMW iX7, and Range Rover EV.

Luxury features expected in the GV90 include coach doors, adaptive air suspension, premium leather interiors, and advanced infotainment systems. The SUV will also incorporate futuristic design elements inspired by the Neolun Concept, such as purple interior finishes and swivel seating for passenger interactionKorean Car Blog.

Genesis has emphasized that the GV90 will redefine luxury by combining opulence with cutting-edge EV technology. With a range of 300–350 miles, ultra-fast charging, and semi-autonomous driving features, the GV90 blends practicality with prestige.

In summary, the GV90 is not just a luxury SUV—it is Genesis’s boldest statement yet in the ultra-luxury EV market, designed to rival the most prestigious names in the industry.