🍽 You’re at a dinner reception. 🫡 The stranger next to you strikes up a conversation. It only takes a few minutes to realize: “This guy’s completely self-absorbed.” 😩😅 No matter how hard you try, every topic leads back to him. Soon, you find yourself inching away. 🏃♂️ 🏃 Guess what? 🫠 You can find the same thing on the web. Sites that are egocentric. They are more interested in talking about themselves than solving customer problems. However, unlike the dinner reception situation, your escape from a self-absorbed website is quick and painless. (Although there are offenders across the board, the biggest culprits seem to be business-to-business companies and small- to mid-sized firms.)To heck with product benefits or helping prospects and customers solve their problems – the narcissistic website dwells on the company’s spectacularly engineered offerings, superior manufacturing techniques, the brilliance of their people, and the company’s offices. Is there a place for bragging? Sure, but it’s secondary to the customer’s issues. Unfortunately, too many websites forget this. When you consider that the average visitor has an attention span measured in seconds and that s/he scans the web instead of reading every word, a narcissistic website has the same effect as a narcissistic tablemate: it turns people off. In contrast, an intelligent website doesn’t leave a visitor stranded, searching for the customer benefits of the company’s products or services. It: 🤩 – Provides clear statements that are customer benefit-oriented – Supports its claims (often using customer and third-party support) – Proactively addresses potential objections – Ushers the visitor into a dialogue. ☺️ 𝑩𝒚 𝒅𝒐𝒊𝒏𝒈 𝒔𝒕𝒓𝒐𝒏𝒈 𝒃𝒓𝒂𝒏𝒅𝒔, 𝒘𝒆 𝒅𝒐 𝒔𝒕𝒓𝒐𝒏𝒈 𝒄𝒐𝒎𝒑𝒂𝒏𝒊𝒆𝒔! 𝑲𝒊𝒄𝒌 𝒔𝒕𝒂𝒓𝒕 𝒚𝒐𝒖𝒓 𝒏𝒆𝒘 𝒋𝒐𝒖𝒓𝒏𝒆𝒚 𝒘𝒊𝒕𝒉 𝒖𝒔! www.LVbranding.com . . Source: Marketing Today #LVBranding #boutiqueagency #branding #strategiccommunications (at LV Branding) https://www.instagram.com/p/CfHfjz5J6AD/?igshid=NGJjMDIxMWI=