The Maa-Ougbig inhabit the boreal forests and tundras between the Southern Kantishian foothills and the polar circle. Closely related to the Ukpik and neighbours to the Ghøwout Empire, they maintain tense relations with their cousins, fighting them over riverine and coastal territories but dependent on their trade goods. Maa-Ougbig mostly trade in feathered and furred pelts; many Maa-Ougbig nations excell in trapping small mamalian game. Their fur crafts, especially their children's dolls representing fantastical hybrid animals, are highly valued in Ghøwout.
Maa-Ougbig are far from homogenous, constituting a continuum of related cultures more than a single cultural group. Nonetheless, Maa-Ougbig nations share many characteristic and tend to congregate together in summer, moving southwards to coastal and riverine areas to exchange and celebrate. In the winter, they seperate and travel back North, often moving into Ghøwout and Daghwa-igdo lands for better hunting and trading opportunities, much to the dismay of these settled nations.