MAC cosmetics worldwide will be launching a new feature to its app. To be added to every smart phone and watch the MAC cosmetics smart mobile app will feature new cool makeup tips. The app, of which can be downloaded to all smart phones and accessed via android and apple smart watches will include a pop up feature. The pop up feature will notify the user of a different makeup tip each day. Once the tip pops up in the notifications, users will see a quick picture/tip and other times a small video clip along with the option to click on the picture and shop items featured in the look. The option will be available on the smart watches such as the apple watch and the Samsung smart watch.










