#magnetic content

[newmediaandmarketing]

McCann Worldgroup EVP Vipin Mayar has contributed to a new book for digital marketers and advertisers, Digital Impact: The Two Secrets to Online Marketing Success and frankly it is the best book on digital marketing I have ever read. Take all the other books written by social media experts and throw them away because this …

McCann Worldgroup EVP Vipin Mayar has contributed  to a new book for digital marketers and advertisers, Digital Impact: The Two Secrets to Online Marketing Success and frankly it is the best book on digital marketing I have ever read.  Take all the other books written by social media experts and throw them away because this one is a keeper.  Here are the authors take on Magnetic Content. To consistently create and deliver Magnetic Content that captures consumers’ attention and engagement, you need a framework, or a set of criteria, to direct your efforts. In your initial steps toward developing the framework, look at other content and subjectively classified them into five broad rankings: Breakthrough, Excellent, Good job, Me too, and Failure.

[kcbottomley-blog]

Useful Online Marketing Tips

In Frank Marquardt's piece, "5 Strategies for Creating Magnetic Online Media", he provides the reader with a few simple steps to follow to make their brand more appealing to the online audience. With each step he explains how companies have successfully used the magnetic method. 

As traditional marketing becomes less and less effective we must find a way to adapt. These five steps allow marketers to grab their audience's attention:

1. Make it Brand Relevant - Make sure the content you're putting online can actually connect the message you're trying to send with your brand in a way audiences can comprehend clearly.

2. Connect Across Time - "The most magnetic content lives over time, building community around an experience..."

3. Extend Across Media - Allow the audience to use multiple networks and online medias to access your brand.

4. Inspire People - If a band can inspire its audience it will have a stronger and more deep-rooted relationship with them. 

5. Draw From the Everyday - The audience can relate easily to daily and common experiences, by connecting your brand to these parts of everyday life people will associate with them automatically.

According to Marquardt, "the best magnetic content begins with a strong,compelling idea. It offers a platform and extension that goes beyond a simple, dead-end execution, and creates conversation around and experience that is relevant to your brand." 

By keeping these steps in mind and creating a brand that engages the audience by relating to them on multiple levels and through multiple platforms of media marketers will be successful.