RESEARCH // GOOSE AND GANDER
14.4.2018
BRIEF EIGHT.
Goose and Gander is a relatively new brand that I have discovered, who create beautifully edgy and minimal products, that are unisex. I thought that this would be a great source of inspiration for THEO, because of how diverse but beautifully minimal it is. It also appeals to a similar target audience that THEO is aiming for.
G&G have recently also released a new T-Shirt design, shown in the central image above, which reminds me of a Jack Wills inspired design. I think that now having had a look over three different brands, that all have similar intentions, I can see how the designs as a base are all pretty much the same, but have their own edge to them.
NOTE.
I think that this is the important thing, having to determine what that edge is to the brand, that will make it stand out and push it away from the rest.
https://gooseandganderltd.com