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SNASK rules of conduct

THE SEVEN SHORTCOMINGS SNASK BELIEVES YOU SHOULD AVOID AT ALL COSTS:

Acting Precocious

Stuck Up

Boring

Bureaucreatic

Lack of self distance

Suppression of emotion

Fear of opinions

Good (don’t settle for it)

#SNASK #RULES #makeenemies #design

Snask- Make Enemies and Gain Fans- Notable quotes from the second half of the book

p84_’’Looking back, the interesting thing about our early years is that we worked TOO MUCH. We can all be guilty of this be we found ourselves losing our personality and interests. […] We decided to slow things down, drastically. Our working hours went from 80 hours a week to the traditional 35 hours. Instead of working too much, we now worked too little. Wise? Not really. […] The problem wasn’t that we worked too much, but we wasted our time on unnecessary tasks. We couldn’t manage our time, Snask wasn’t efficient enough.

P.94_’’There is no such thing as luck when it comes to success. Have an extremely high ambition and work hard for your dreams and goals. ‘’By trying the impossible one should reach the highest grade of possible’’. (August Stringberg, 1945) ‘’

P.94_ ‘’We will always think that knowledge is greater than money but money helps us focus on getting more time and knowledge and so on. Our view on knowledge is that it is best shared. That’s why we are writing this book even though our knowledge might be shallow, horrible or even ground-shatteringly impressive.’’

P.105_ ‘’Being nice is something people in general are bad at. Yet it’s the simplest was to have social skills. The more you smile the cheaper things cost and in the end it’s totally effortless. There are people who manage to combine being nice and lacking self-distance. These people are awful to talk to for more than 10 minutes. Everything is great and funny and no one is allowed to be mean.’’

P.105_ ‘’Since we’re talking about the importance of social skills we may as well talk about generosity. Generosity always pays itself back. Buy people a round of beer even though you know you won’t get it back. Give people a hug when they offer you their hand. Share your ideas, don’t keep them to yourself. You will notice how the seemingly perfect idea will become even more refined when shared.

P.124_’’People think we take risks when we book meetings with new clients on Friday nights and serve wine and champagne. For us this is not a risk at all. It’s fun. […] Popping a bottle of Cava is always okay and you should always drink straight from the bottle.

p.134_ ‘’Another great example of a pink lie ((A Snask white lie)) is our fictional staff member George Micheal. We created George Micheal, who has been ‘working’ for us as a recruitment officer since 1983. He takes care of internship applications and recruitment and sometimes even our PR. || They explain how they made use of George Micheal to represent them over e-mail on their way to Los Angeles to get invites to events and parties. The message was sent to the coolest agencies in California. The answering rate was a staggering 82%!

#SNASK #makeenemies #design

Snask- Make Enemies and Gain Fans - Notable quotes from the first half of the book

NOTIONS ABOUT THE WORLD OF DESIGN THAT I REMEMBERED, AND NEW ONES I SOON WON’T FORGET

P55_ Creative Mornings blogs

P.55_ ‘’Lecturing as a company is by the way a fantastic opportunity to boost your business and build your brand. There’s a couple of reasons why, 01) Free trips and accommodation around the world 02) The narcissistic but incredible feeling of meeting people who think you are awesome 03) The credibility you gain and that whatever you say magically becomes important and a truth. ‘’

P.61_ ‘’Almost all our enemies are from an old world and hate everything about us. So if we are naïve, have energy and a burning passion but lack wisdom and experience, how do we solve it? We cook, host fancy dinners and invite old experienced people! Yep, people who have done lots and people who have done less but all have wisdom and life experience. […] We learn a lot and every person’s store gives us so much to us in terms of wisdom and inspiration. We can definitely recommend people to hang out with older kids. They know some great tricks!’’

P.62_ ‘’When building our brad (Steal our advice, it’s better than all of Kotlers) we sometimes think: ‘’If you and two of your friends were to invite ten people each to dinner party, who would you choose?’’ Would we invite Kim who doesn’t have any opinions, no special taste in anything and who would surely not make one single blunder during our fabulous event? No. We would probably rather invite the other Kim who had strong opinions and beliefs about most things in life and who is a real character and very often a laugh. Would the stiff Kim be more preferable as a lawyer? Well, that is a question of professionalism and not about personality. However the more character you are to end up as someone people want to meet or book meetings with rather than being hidden away in your apartment or in the back room of the office.’’

p.71_’’Say yes, it’s more fun: Every time a friend calls you and suggests doing something are you’re tired, you should try to say yes and do it. When was the last time you regretted meeting your friends and wished that you’d stayed at home?’’

#SNASK #design #makeenemies