Last, desperate gasp of True magazine, which folded within months. The publisher later bought Sassy, in 1995. "One word describes the new TRUE magazine: macho (ma’ ché) n. [L. masculus, MASCULINE] a strong, virile man. adj. masculine, virile, adventurous, etc. The honest-to-God American MAN deserves a magazine sans naked cuties, Dr. Spock philosophies, foppish, gutless “unisex” pap, and platform shoes. It's time for a refreshing change. The pendulum is swinging. Between the covers of Petersen’s TRUE exists a masculine Teddy Roosevelt world. A hardy slice of adventure, challenge, action, competition, controversy. Including informative features that bring the American man and American values back from the shadows. Back from the sterile couches of pedantic psychiatrists. Back from behind the frivolous skirts of libbers."