#man 2.0

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Man 2.0: A new book and a California Life HD Episode #540 Exclusive

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Luke Seier Reviews Man 2.0: The Fitness Book That's Redefining Masculine

Hello Everyone Luke Seier here. This is an article I came across in regards to Man 2.0: The Fitness Book That's Redefining Masculine

What do you get when you combine two of the fitness industry’s brightest minds with promotional advice from Tim Ferriss, business insight from Mark Cuban, and a foreword from Arnold Schwarzenegger himself?

The year’s most important fitness book, complete with workout plans, pop culture references, and more than a few F-bombs.

Released last week, Man 2.0: Engineering the Alpha is the passion project of John Romaniello and Adam Bornstein and the first of two books in a seven-figure publishing deal. The book takes on all things man: Tips for boosting energy, workouts for leaner bodies, and advice for better sex for a generation saddled under what Bornstein calls modern society’s biggest health issue. 

“We have a serious health problem for men, and we don’t realize the damage that we’re doing with our daily behaviors, and a lot of that damage is hormonal. Most men don’t realize that when they sleep less than 6 hours a night for two weeks, their testosterone can drop 15%. Lack of sleep is making them hungrier, it’s worsening their training. Modern life is messing with our hormones.”

(Read an exclusive excerpt from Man 2.0: Engineering the Alpha on Greatist.com.)

Of course, telling men the problem is one thing; getting them to act is a whole different ballgame. So when it came time to write, the authors faced a dilemma: Should they release a traditional fitness book and receive industry nods, or create a resource with sass that could make serious waves but risk alienating more timid readers? For Bornstein, who penned several Men’s Health anthologies during his stint with the magazine, the choice was clear.

“We are writing for the vast majority, and we have a serious problem at hand, and if us shooting off a flare into the air is going to get 80 or 90% of people to pay attention as opposed to 10%, then that’s worth it. Anywhere where we use profanity, it’s meant to punctuate a point, not cheapen it.”

The book’s most attention-grabbing bit is its first chapter, “The Fitness Industry Is Completely F@cked Up” (censorship added). Bornstein says a huge problem with the fitness industry is the fear of being wrong, a worry so pervasive outlets will spread inaccurate information because they’re afraid to go back on what they previously stood by. “We have this mentality that we don’t want to go back against our word. But health and fitness is so fluid, sometimes we have to say things that contradict something we said five years ago,” he says. “We have more trouble debunking myths in health and fitness than in any other walk of life.”

That’s a big reason Engineering the Alpha doesn’t read like a pure checklist of hardcore “Do’s” and “Don’ts.” Instead, the narrative guides readers through a personalized hero’s journey in which a big takeaway is that there’s no singular path to health and wellness. The authors tested the book’s workouts and lifestyle advice on over 300 men from all walks of life, taking into account vast differences in behavior and preferences from one guy to the next. 

While writing, Bornstein and Romaniello had narrowed the problems they wanted to address, a step billionaire investor and Dallas Mavericks owner Mark Cuban impressed upon Bornstein during his time with Men’s Health. But even before the writing process wound down, the authors faced an altogether different challenge. How were they going to craft a bestseller in a space dominated by E-books and “six pack abs in 3 days” gimics?

Fortunately, they had friends in high places. Borrowing from friend and advisor Tim Ferriss, the author pair built their release into the must-see event of the season (at least for fitness fanboys). That included giveaways, a Reddit AMA, social media chats, bonuses for bulk buys, and a trailer to rival most independent films for production value (an increasingly common tool for large releases). By creating greater awareness for the health and wellness space in general, the authors were promoting more opportunities for everyone looking to market better solutions to fitness woes, says Bornstein.

And as personalities like Bornstein and Romaniello — a self-described “Dungeons and Dragons-playing fitness nerd” — work to make caring about fitness cool, others are taking advantage of that changing mindset. Alex Lewis, co-founder of supplement subscription service JackedPack, says that’s a dramatic shift from even a decade ago. “People enjoy the weightlifting lifestyle and make more health conscious decisions, but they aren’t trying to become competitive bodybuilders. This is a huge shift from just 10-15 years ago when anybody who took protein powder would be labeled a meathead.”

Ultimately, Bornstein hopes this new world of fitness acceptance also coincides with a shift in terminology. “Today, the purely male often comes with a downside. We wanted to take back the meaning of ‘alpha’ where it’s no longer about a comparative nature.”

For Bornstein, other fitness authors, and countless people in and around the fitness industry, that means a new brand of masculinity where men can champion a mutual cause: becoming the best version of yourself.

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Man 2.0 the style edition (part 1)

so we all know the a good man begins with having positive inner qualities, but he also has to look positive on the outside. This post will cover my opinion of what Man 2.0 should have in his wardrobe and how his outer appearance should consist of in depth.

before we go into what material items Man 2.0 should have we first need to cover how Man 2.0 should present himself to the world. Because you could be Louie, Gucci, and polo down, but that is all an act if the man on the inside is a loud ignorant buffoon (i know there are people that immediately come to your mind after you read that).

How Man 2.0 should present himself:

1. Man 2.0 should be positive and personable: Nobody wants to deal with a depressing person that constantly complains. Man 2.0 understands that a central part of having an attractive personality is being able to handle everything with a positive and upbeat attitude. That leaves people with a good impression of who you are and it makes them want to be around you. That may be the most important thing you can take from this post.

2. Man 2.0 is Never Never ignorant, loud, or disrespectful: it simply speaks for itself. There is never a need for a Man of today to speak down towards another human being, nor should he feel the urge to display a lack of intelligence. If somebody or something is provoking you to act anyway that was previously stated then you need to vacate the area immediately because it isn't worth it.

3. Man 2.0 keeps his appearance mature and clean: You could have on a name brand everything and still look sloppier than a big mac. You have to make sure that the items you wear are clean and worn for the proper occasion.

4.Man 2.0 is always real with himself and doesn't put on a facade: Just because you have an outfit that is worth 50 $50's doesn't mean that you are. if i had to chose between the person that has a $1200 outfit on, but acts like stereotypical ghetto trash and the person that has a $100 outfit on, but is respectful and mature i am going to pick the $100 person every time. Don't allow yourself to get swept up in what you have on and allow it to be who you are.

Part two is in the works as you read