[George] Martin, who thought he "had seen it all before," found it gallingly outrageous when Brian fell back on an old drama-school trick. "He... expressed surprise that I hadn't heard of [the Beatles]," Martin wrote in his autobiography. Brian arched an eyebrow, leaned back presumptuously, and donned a look of disbelief. It was a desperate tactic, and one that might have earned him the boot from a busier record executive, but Martin was charmed by such "unswerving devotion.... I kind of inwardly laughed" and forgave Brian for what he recognized as "a big hype."
The Beatles by Bob Spitz.

















