Mastery Journal Timeline Course Results MAR511
Mastery Reflection Assignment
Internet Marketing Fundamentals: This course laid a great foundation and provided fundamentals in several areas. We selected a company to be studied for our courses, my choice was boatersplus.com. This is where I currently work and am the eCommerce Marketing Director. We have a sister site, RVPlus and I do extra assignments based on it when it is of value for the site.
It was interesting to review the Keyword Research, especially for my competitors. Learning what keywords they utilize was much easier than I thought it would be. Bumping those up against our keyword list and then modifying our list will certainly be an asset. Reviewing competitor sites and what they do well and different was a great exercise. My site is pure retail; in order for my audience to become more engaged, I need additional content outside of products.
Writing Pay Per Click (PPC) Ads is always fun. It is a very creative, yet time consuming exercise. Not only are the words important, but the order of the words as well. We did complete a PPC Fraud presentation and I will admit I had a hard time with this. It was difficult for me to find data that was not outdated. It seems that most PPC engines have fraud limitations/rules already in existence.
Our final week was focused on Analytics. I did not realize how much I love crunching numbers. I’m excited to have created a baseline for BoatersPlus.com and to see how it improves over the next twelve months.