#marc gobe

[noesmipiel]

Marc Gobe nos puede enseñar algo de Branding Emocional, porque es un genio en eso. 

Les dejo un link aquí en español sobre el Branding Emocional, por si les apetece.

[sofialfaro5-blog]

“People love brands but brands don’t love people back – this results in so many missed opportunities to connect”

Marc Gobe

[hum4nbehavi0r]

Sometimes product design will change the perception of a brand, sometimes graphic design will be the best ambassador, but the best design has always been a philosophy for sustaining the integrity and dynamism of the brand.

Brand Jam by Marc Gobé How To Shape Human Behavior

[hum4nbehavi0r]

When people buy T-shirts just for the logo on it, it shows how much people care for that brand - and is another source of revenue for the company.

Brand Jam by Marc Gobé

[hum4nbehavi0r]

Naming is one of the most important parts of a branding strategy.

Brand Jam by Marc Gobé

[hum4nbehavi0r]

A designer’s best asset is not the ability to be brand specialists, but their instinct to see the interconnectedness of the world in a humanistic way.

Brand Jam by Marc Gobé

[hum4nbehavi0r]

Emotional strategies based on a sincere promise cost less than others, since you build a loyalty with your guests that helps to avoid larger communications dollars.

Brand Jam by Marc Gobé

[hum4nbehavi0r]

The truth builds people’s loyalty. It is one thing to create an emotional identity, and another to deliver on the promise of the identity.

Brand Jam by Marc Gobé