Relationships: The cornerstone of small business sales
The U.S. business landscape is now dominated by small business as 62% of all businesses in the U.S. employ less than 5 employees. Every business, big or small, must sell its goods and services, but the approach to small business sales looks much different than that of the corporate world.
With sales being a cornerstone to business success, the strategy behind selling small-batch goods or a pet walking service becomes even more crucial. How can small business owners reach a broader audience when they have a local or niche product or service, as well as a tight marketing or advertising budget?
The secret: Relationship marketing, building a loyal customer base, and using these connections to grow.
Leveraging a network to find warm leads and grow a business used to be a slow and painful process. However, marGenius brings relationship marketing into the digital world. These warm leads come straight to the fingertips of a small business owner via the app. Days, weeks or even months of research and outreach have been shortened into hours.
Imagine the growth a small business owner could achieve with that personal touch? The app lets you use your network to reach infinite other networks and grow your prospect list. Since your secondary network connections are friends, colleagues or business associates of your personal contacts, you have a higher probability of converting those leads into a sale.
Since about half of small businesses rely solely on manual methods to manage their sales activities, they need a solution to managing these contacts in order to actually grow their sales. marGenius enables you to engage your opportunities through the app in order to grow your sales pipeline. Your prospects can turn into leads and leads can turn into customers with just a quick, personal introduction on your phone.
The lifeblood of every business is sales, and for small businesses, generating a sales pipeline is all about the relationships. The marGenius community allows you to discover and cultivate those relationships so you can nurture and grow your small business.