marGenius

marGenius was created to benefit professionals like you to expand your network. Our APP will help you engage more efficiently to achieve your business goals.

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The Buyer Vision: Preparing for a meeting to win the deal

The well-known seven steps of sales are: prospecting and prequalifying, preparing, presenting, handling objections, closing the sale, and follow-up. Technology is having a profound effect on each of these steps, but it all starts with prospecting and preparing. If you miss these crucial points, you’ve shot yourself in the foot.

 Thus, understanding what’s in your buyer’s head and creating a solution or vision to address the buyer’s need is critical to seal the deal. Not to mention, capitalizing on an impromptu meeting is a necessity given the busy schedules of both parties. According to Forrester, when you create the solution vision for the buyer, and you’re the first one to reach them, you have a 74% chance to win the deal.

Clearly, proper meeting preparation has huge payoffs, but mobility is an important facet of business today that enables sales personnel to be connected to their customers on the go. So how can you get the scoop on your prospects and prepare for an impromptu meeting while driving from your last meeting to this one, while also skipping lunch on the way to catch your flight out of town?

Technology has thankfully evolved to provide contact and prospecting information on the go. For example, one of the key features of marGenius is the information it provides on each prospect to help you search for up-to-date market dynamics and competitive insights relevant to them. With the touch of a button, the app provides you with the title and place of employment of your prospect so you can research them before your meeting. It also shows you exactly where they are located in the city that day, and how far they are from you, helping you to more easily identify a meeting location that works on short notice.

With mobility and successful sales being joined at the hip these days, technology provides exciting new solutions for the ambulant salesperson. Now identifying a buyer’s vision and preparing for a last-minute meeting is within the reach of your smartphone.

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Relationships: The cornerstone of small business sales

The U.S. business landscape is now dominated by small business as 62% of all businesses in the U.S. employ less than 5 employees. Every business, big or small, must sell its goods and services, but the approach to small business sales looks much different than that of the corporate world.

With sales being a cornerstone to business success, the strategy behind selling small-batch goods or a pet walking service becomes even more crucial. How can small business owners reach a broader audience when they have a local or niche product or service, as well as a tight marketing or advertising budget?

The secret: Relationship marketing, building a loyal customer base, and using these connections to grow. 

Leveraging a network to find warm leads and grow a business used to be a slow and painful process. However, marGenius brings relationship marketing into the digital world. These warm leads come straight to the fingertips of a small business owner via the app. Days, weeks or even months of research and outreach have been shortened into hours.

Imagine the growth a small business owner could achieve with that personal touch? The app lets you use your network to reach infinite other networks and grow your prospect list. Since your secondary network connections are friends, colleagues or business associates of your personal contacts, you have a higher probability of converting those leads into a sale.

Since about half of small businesses rely solely on manual methods to manage their sales activities, they need a solution to managing these contacts in order to actually grow their sales. marGenius enables you to engage your opportunities through the app in order to grow your sales pipeline. Your prospects can turn into leads and leads can turn into customers with just a quick, personal introduction on your phone.

The lifeblood of every business is sales, and for small businesses, generating a sales pipeline is all about the relationships. The marGenius community allows you to discover and cultivate those relationships so you can nurture and grow your small business.