The Role of Message Architecture in Content Curation
“A message architecture is a hierarchy of communication goals that reflect a common and concrete vocabulary,” says Margot Bloomstein, author of "Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project.” Message architecture is core to her approach to content strategy and content curation.
Starting your content strategy efforts with a clearly defined and universally accepted message architecture ensures that all the content you deliver to your user is relevant, appropriate, and valuable.
“Message architecture is a yardstick that you can use as you’re auditing the content you already have and determining what content you want to pull from outside sources as you start curating it.”
Every piece of content, whether it's existing or new, should be viewed through the filter of your message architecture. You have to ask yourself, “Does this support my brand? Does it convey the appropriate qualities to my audience?” If the answer is yes, then you include it.
adapted from “Combining Curation with Your Content Strategy” a Virtual Seminar by Margot Bloomstein
