💨 Smoke Break 💨 @badgalriri #barring #bijules #barrings #marijules . . . A lateral line in design then in- volved a lateral move in the market and I began to incorporate New York subculture as the core market- ing platform for such iconic jewelry launches. In the Lower East Side of Manhattan, the Bar Ring trans- formed into the nightclub entry password and if a guest didn’t have one, they could purchase directly from the designer, who was also DJing and promoting the parties. The early 2000’s downtown scene wore and used the Bar Ring to identify itself while connecting with op- portunity and a global community of like-minded people from fellow artists to celebrities. Rihanna’s “Umbrella”(2007) video set the market into a frenzy of bar ring-donned fans and proved the silhouette as a staple in fashion jewelry and her own collection. Pictured here in her @bijules #barrings in #WeFoundLove #bts #video by @msmelina #nailedit #hotfire #historyoffashion #bijulesjewelry #goldpearlstackable #detachedarticulated (at Bijules) https://www.instagram.com/p/B9SE1o0l4pq/?igshid=ry66dkgsqnlo