#mark elderkin

[yourdailyqueer]

Mark Elderkin

Gender: Male

Sexuality: Gay

DOB: 27 September 1963

Ethnicity: White

Occupation: Entrepreneur 

Note: Co founder of Gay.com and founded Gay Ad Network

[alex6186]

‪I’m binge watching Black Sails, what a great show. Wow the female cast are a group of gorgeous goddesses and there characters they play are intelligent sexy women

[cinematic-literature]

Black Sails S03E09 (XXVII)

Book title: the Holy Bible

[newsqueek]

'Gay Ad Network' Goes Programmatic, Launches Private Exchange

The rise of Big Data and the promise of personalization hasn’t stopped some in the industry from trying to make it even easier for advertisers to reach their intended audiences by way of niche ad exchanges.

The Gay Ad Network has done just that, as the company on Monday announced the launch of its own niche exchange, which will feature gay and lesbian digital properties operated by Gay Ad Network as well as inventory from select premium lesbian, gay, bisexual and transgender (LGBT) publishing partners, according to Mark Elderkin, the company’s CEO.

It will be a private exchange and will support display, video and mobile inventory. The new exchange will also feature DealID technology.

The Gay Ad Network first launched as a vertical ad network in 2007 that allowed advertisers to purchase access to a set of LGBT Web sites at a flat CPM rate, Elderkin explained.

“Through direct buys, we handled the delivery, placement and optimization by booking campaigns on behalf of our buyers,” he said. “Now, we are still hyper-focused on our vertical market, but we have much deeper knowledge of our LGBT audience.