holy SHIT this was good!! I was slightly worried about this one after that disaster of a pumpkin pie matcha, but this was really incredible. It tasted just like gingerbread, with a subtle earthiness and lightness from the matcha. It was good both fresh from the kettle and after it’d cooled down a bit, which is always ideal, and I loved every second of it. My mom, who mind you, does not like matcha, loved it to the point she asked if it’s sold individually so she has a good coffee alternative - and it is! If you like chai tea or ginger and cinnamon in your coffee, this is absolutely the best matcha for you and I think a very good beginner matcha if you like gingerbread and chais. The matcha flavor is there, but it takes a backseat to the gingerbread rather than being front and center so I feel it’d be a good way to get used to the matcha flavor without being overwhelmed by it. Matcha can take some getting used, many people feel it tastes like grass after all, though if you ask me, that makes no sense and I think they might just not be drinking it sweet enough/with milk. In my opinion, you need the milk to make it at all decent. But this matcha was great at keeping that matcha flavor subtle and secondary to the spices, and tasted absolutely amazing. If my mom was interested in buying more of it and she’s not a huge fan of matcha, then you know we’ve got a winner. Also - on top of all this, the link above is to the drink mix, which is presweetened unlike plain matcha, so you know you are consistently getting the same flavor that is a perfect balance between matcha, sweetness, and gingerbread. 13/10, tempted to buy for myself especially because it’s on sale as of 12/20/2021.