#maximize your influence

[allenwhite]

Digital Thinking by Phil Cooke [Guest Post]

Digital Thinking by Phil Cooke [Guest Post]

“The digital revolution is far more significant than the invention of writing or even of printing.” —Douglas Engelbart

It’s no secret that reaching a congregation, community, or media audience in today’s distracted and disrupted world is a real challenge. Although we have more channels for reaching them than ever before, those very channels slice up the audience, making it more difficult than…

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[niclucas-blog-blog]

The Principles of Influence: Reciprocity

If you'd like someone to say 'yes' to something you're going to propose to them, first consider if using the Principle of Reciprocity is appropriate, and then consider what you are able to give, so that you increase your chance of getting a 'yes'.