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Persuasion Series Overview
Over the past months, this blog grew with several new posts about persuading and influencing in various situations, and in some cases mixed with other topics that I work with. A good example of this is a mixed topic like influencing in leadership, and the post on how to use your DiSC knowledge to influence during a negotiation, which actually is crossing three different topics. Here is the…
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Infographic: Sell More Books Using the 6 Principles of Influence
Infographic: Sell More Books Using the 6 Principles of Influence
IceCube Marketing has recently shared an infographic that explains how to use six principles of influence in online marketing. These can be of special interest to authors, as they are aimed specifically at digital sales and come with simple-to-follow ideas for using them:
[tweetthis]Infographic: Sell More Books Using the 6 Principles of Influence[/tweetthis]
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Robert Cialdini is a psychologist and founder of the six principles of influence. Read more about his biography, his quotes, theory and books.
Principles of influence
In our everyday conversations and disputes, we employ what social scientists call Principles of Influence. Understanding these principles and consciously choosing them helps us regain our balance during a dispute and find our way back to cooperation. The principles of influence are Reciprocity, Consistency, Social Proof, Liking, Authority, and Scarcity. We’re highly motivated to return a favor or…
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Want Change? Try Social Proof
Relying on willpower is not enough if you want something new to happen in your life. This post will teach you how social proof can boost your influence in yourself and others.
The Principles of Influence: Reciprocity
If you'd like someone to say 'yes' to something you're going to propose to them, first consider if using the Principle of Reciprocity is appropriate, and then consider what you are able to give, so that you increase your chance of getting a 'yes'.
