MAXPAR is maximum par lumens from an artificial source.
Indoor growing is a big business utilizing the latest technology what digital lighting has to offer.
MAXPAR lighting is a new company with their sights set on dominating the lamp industry by providing a maximum range of lamps to fit all growing requirements.
Designing a brand for maxpar took approximately 3 weeks from start to finish.
Starting with black and white layouts to find the right feel.
Next is to inverse the colors and explore the mark as a focal point.
Next I experimented with lighting effects. The color of light that plants need to grow is a range of blue to red.
I think the idea of light was there but it didn’t represent the MAX the way the company wanted to see their name.
They really wanted something more organic.
Final product.
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MAXPAR Lighting: Brand Design MAXPAR is maximum par lumens from an artificial source. Indoor growing is a big business utilizing the latest…