Maya means "that which is not" (i.e. illusion).
It refers to accepting the temporary as having lasting value, and looking for enduring happiness in this world.
Through cultivating the quality of goodness the soul may rise to transcendence and escape the clutches of maya.
Hinduism is world denying.
Although Hinduism tends to be ultimately "world renouncing," it places much emphasis on accepting our temporal needs and meeting them in a dignified fashion, rather than denying them.









