Oct 20, 2014
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M&C Saatchi Works With The Homeless To Create Ad Copy Vendors of the Big Issue magazine, which is sold across the UK, have created a nationwide advertising campaign for newspapers and billboards. The group worked with marketing giants M&C Saatchi for the series of five posters, which is aimed at highlighting their unique retail businesses. The magazines are sold by homeless vendors, which empowers them to create their own ‘retail outlets’ for selling. This campaign brings attention to the work of the Big Issue and puts a creative spin on traditional advertising. http://bit.ly/YbJKeQ
'Boh tea' by Mc Saatchi
M&C Saatchi-i Kuala Lumpur is the latest addition to its regional rollout with existing offices in Beijing and Mumbai.M&C Saatchi-i clients include Celcom, Axiata, Malaysian Airports Berhad, Tourism Malaysia, Alliance Bank, Boh Tea and Mandarin Oriental Hotel Group.