Energizer Batteries
And so I landed at McCanns, which was East Africa's biggest agency in those days.
While at McCanns I wrote this ad that was originally briefed in as a 30% price-discount offer. The ad won every award it could win at the 1998 Kenya Advertising Awards, including the Craft Award for Best Copywriter and the Grand Prix for Best-of-Show among a slew of other awards and made me famous. I’m still trying to write the one that will make me rich.

















