I call them the Big M. These massive McDonald's signs were at the height of their popularity in the late 1960s, around the time the Big Mac was introduced. Today, these signs — you really have to see one to understand how imposing they are — are quite rare, and I always become irrationally exuberant when I see one just down the road, gleaming in the distance. I've only spotted half a dozen or so in my travels in recent years. These transitional signs feature the towering M, bolted to the ground. I love that they proclaim, in a vintage font, that they sell hamburgers -- a needless holdover from the earlier "single arch" days. This one also features the iconic hamburgers-sold counter, frozen at 99 billion. McDonald's stopped updating those counters in 1994. This relic from the early days of the fast-food business survives in Norwalk, Connecticut — and we’re lucky it does. The old “townhouse” @mcdonalds at this location was scrapped in favor of the sleek, boxy stores marching across the country. #mcdonalds #mcdonaldssign (at Norwalk, Connecticut) https://www.instagram.com/p/BpP6hSQnUyh/?utm_source=ig_tumblr_share&igshid=18u1fp6r45uwe














