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This post is the video brand presentation for Rainy Day Toys. The goal for this revision was to finalize the brand logo, then create a presentation to show to the company to explain the design process of the final logo choice created. This step was major because the previous video was long, emotionless, and did not explain everything to the listener. This presentation was smoother, clearer, and gave more insight into the logos creation process without reading straight from the slides.

#fullsailuniversity #mdm615 #rainydaytoys #brandpresentation #branding #graphic design #mediadesign

Mastery Reflection: Design Strategies and Motivation

After picking up steam with the Aqua Horizon Sea Turtle Charity Concert project, I enter the Design Strategies and Motivations class discovering that I get to revisit a previous project. So I choose one that came to an abrupt end: the Reykjavik, Iceland logo and toolbox project.

To start this eagerly anticipated project, I first needed to develop a calendar, so to speak, of a 10-week plan for my Full Sail assignment in Design Strategies and Motivations and two course to follow.

For the first week I went through the daunting, yet rewarding, process of researching the three categories of geography, modern culture, and traditions that embody Reykjavik, Iceland and combine the new information into one mind map.

Thumbnails were created through this new research where previous designs were confirmed and symplified.

New Logo Thumbnails

Previous Logo Thumbnails

I continued to refine the shapes of the letterforms to develop an understanding if of which concepts to explore.

Thumbnail Sketches

Refined Thumbnails

The strongest of the ten was narrowed down to four vectors. Numbers 3 and 5 were duplicate with their forms to numbers 4 and 6, so they were dropped. Seeing them in black and white helps me to see how each has made it to this stage. I included the color palette to prepare me for the next week in Design Integration.

With this being in the early design stage with no branding to support it yet, I wasn’t able to flesh out a proper presentation of the Reykjavik Rebranding project. However, you can follow my process on Behance.

EOIII

#full sail university #mdm615 #design strategies and motivations #june2018 #reykjavik

Mastery Journal Reflection

This course allowed me to set schedule for the next few months, focusing on one project per two week time periods. I was better able to map out the whole process that I will be attempting to stay on schedule with in order to better myself, but also my portfolio as a designer. As a student, it is key to understand that in real project situations, time limits can be more extreme. So being able to grasp a good organizational schedule for the process one takes as a designer would allow them to work in a smoother manner. Going into the next course, I want to redesign the schedule created a little more to display a more direct schedule with details on tasks per day. Currently, the schedule only displays the main tasks for each weeks tasks, showing revisions and review due dates. While my health has been an issue the last few months, effecting both work and school, it is imperative to find a schedule that will aid me in attempting to care form myself while also completing everything needing to be accomplished in a timely manner. I have always been a determined person to accomplish everything I have put my mind to, so I cannot let anything stop me now with about five or six months to go. The goal for me on the path to mastery would be to just work on bettering myself, using the tools from each course to aid me. Even during the next two weeks of winter break, I plan to work on creating more professional looking posts to display my design work. I not been able to create a successful full display of the project as one piece and hopefully can develop a new approach to this process than the one being taken. Overall, this course has been very useful in just creating an insight to the next few months, developing a full plan to follow, and taking measures to accomplish these tasks. The successfulness of each one of us depends on the determination of each individual, and developing the schedule more with the tools given through this class will be the thing to keep me on point till graduation.

#fullsailuniversity #mdm615 #graphicdesign #masteryjournal #reflection

This post displays the second and third versions of the logo created. From a three-dimensional appearance back to flat, the logo seemed to fit better for the overall brand, but also in alternate color formed vectors. The final version on the bottom displays a new umbrella design to help keep the layout of the flat version together.

#fullsailuniversity #mdm615 #rainydaytoys #branding #logo #graphic design

This post displays the work done for the first revision in the two week process. The goal was to adjust and improve the brand presentation for Rainy Day Toys, beginning with making adjustments to the logo. These four logos were the sample set out for feedback. The bottom image is the original logo that was used to work on further, using a flat effect rather than the bevel and extrude used for the revised versions.

#fullsailuniversity #mdm615 #rainydaytoys

This is my final style guide for my MDM615 class at Full Sail University. I made the logo myself with adobe illustrator, and a drawing tablet that I bought back when I was still going to IU for my BS in Graphic Design. This also has my redo for my logo of the company. I learned that it is important to make sure you read all the instructions for something before going ahead with what you think is right.

#MDM615 #Final Style guide

1st logo is the rough draft, the 2nd logo is the finished version. Though I mage both logos myself I was told at the last minute that I needed to change it, so there for here is my new version of my logo. It did not take me long to come up with the logo. I learned that it is better to listen to what the teachers says and then do it, verses not doing it and failing the project.

#MDM615