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Mastery Reflection: Multi-Platform Delivery

This course was the final four weeks of the 10-week development process for the Reykjavik Identity Rebranding project. The project began with the logo development process, which then drove the branding of the video promo and the traveling companion mobile app.

The 30-Second Video Promo

The Reykjavik Traveling Companion Mobile App

Click here to interact with the prototype

Originally, the concept was do design the website for Reykjavik, but due to the Icelandic already has a strong website, it was decided to do a traveling companion mobile app that allows the user to see the current happening occurring during their visit. During the process, I was able to use a new Adobe program called XD that allowed me to create a working prototype of the mobile app. There is still some items that need to be added to the app, which I am in the process of working on.

#Full Sail University #MDM650 #August2018 #Multi-Platform Delivery #Video Promo #Reykjavik Iceland #Mobile App Design #Motion Graphic Design

Poster advertising the Irie Sea Festival, with date, time, and directions to the website to buy tickets.

#MDM650 #Full Sail University #IrieSeaFestival

Irie Sea Festival’s mock merchandise that would be sold as memorabilia, as well as a way to increase charitable donations.

#MDM650 #Full Sail University #IrieSeaFestival

Video displaying a one-page scrollable website for a mock charitable campaign to help save the sea turtles of Hawaii, Irie Sea Festival (music event).

#Full Sail University #MDM650 #Irie Sea Festival

MDM650 - Multi-Platform Delivery: Mastery Journal Reflection

The past three months have been a great exercise of revision, reseeing, redoing, and reproducing the Irie Sea Festival. This month was especially exciting because I had the opportunity to add something new to the campaign. It was definitely a change to learn how to use new tools and revisit software I had not worked with in years. The best part of all is just learning how to teach myself. To be a great designer means that I will also need to revisit and revise what I think I know, in order to be better and to do better.

#MDM650 #Full Sail University

MDM650 | WK4 | Exigent | ePitch

This is the revised version of the Exigent ePitch.

#MDM650 #ePitch

MDM650 Reflection

Examples from this course included in previous posts below.

9.2.1 | WK 1-2 | Exigent | Strategy & Narrative + Infographic

In week one we focused on coming up with a strategy and a narrative for a brand. I choose Exigent, a gaming company. In the second week we created a infographic that tied together the strategy and narrative. I enjoyed researching the competitors, marketplace and target audience. It gave me a chance to delve into an industry I truly enjoy.

9.2.1 | WK 1-2 | Exigent | Strategy & Narrative + Infographic

In the third and fourth weeks, we created a mood board, dynamic mood board and an ePitch. I really had a fantastic time creating these elements which included animation, illustration, voiceovers, sound effects and music. I put my all into these projects. It gave me a chance to stretch my illustration skills. I wanted to bring that element into my thesis project because... what’s a MFA without the A... Art.

Course Highlights

1. Researching for a game industry project

I got to dive into the world of games and do some heavy research on a field I enjoy. Maybe too much sometimes... LOL. I got to think about how I would launch a brand into that marketplace. With eSports, VR and Brand Stores coming into play so much these days... it was a perfect match.

2. Setting the mood for the Exigent brand

Wow... did I have a good time with this. Not only in the initial sketches and illustration but with the dynamic mood board as well. Bringing the dynamic mood board to life was a great time and brought me back to my early career and the energy I felt when working on multimedia projects. I really wanted to add illustration to my MFA thesis work and this was the perfect client and brand to do it with.

3. Working in Adobe After Effects and GarageBand

Again learning and growing in the technological side of design pushed me. I got into the groove of working on animations again... even if they were simple. Timing and syncing all of the sound effects, music and voiceover elements also was quite fun. I had a blast recording the voiceovers for the DMB... got to push my voice in a few directions. I also enjoyed scripting and recording the voiceover narration for the ePitch. I respect writers more and more everyday after going back to school.

#MDM650 #Reflection