Mastery Journey

Full Sail graduate student and trained journalist in love with documentary film festivals, media design, social justice causes, fancy coffee, long road trips, and lifelong learning.

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Poster advertising the Irie Sea Festival, with date, time, and directions to the website to buy tickets.

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Irie Sea Festival’s mock merchandise that would be sold as memorabilia, as well as a way to increase charitable donations. 

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Video displaying a one-page scrollable website for a mock charitable campaign to help save the sea turtles of Hawaii, Irie Sea Festival (music event).

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MDM650 - Multi-Platform Delivery: Mastery Journal Reflection

The past three months have been a great exercise of revision, reseeing, redoing, and reproducing the Irie Sea Festival. This month was especially exciting because I had the opportunity to add something new to the campaign. It was definitely a change to learn how to use new tools and revisit software I had not worked with in years. The best part of all is just learning how to teach myself. To be a great designer means that I will also need to revisit and revise what I think I know, in order to be better and to do better.

[thetrueamarie-blog]

MDM620 Design Integration: Mastery Journal Reflection

This exercise of reexploration was a personal success, if not anything else. I am a person that is not use to changing my own direction based on the suggestion of another, which is something I will have to get use to as a media designer. The more I accept the use of human-centered design thinking, the more I respect and even like working with others to come up with a design solution that is best for the whole, and not just some. I don’t feel so alone in making the decisions, and having constructive input from my peers and my instructor stretches my imagination and creativity.

Moving forward, I will have to continue to open myself and my designs to constructive critiques. The dread I use to feel during these reviews have diminished quite a bit, and I actually look forward to understanding how others view my work, as well as how I can make it better. 

Best of 15 sketches for the revised Irie Sea Festival logo

Sketch #4 was chosen for the new Irie Sea Festival logo.

New Irie Sea Festival Logo with sea turtle, rainbow arcs, and handwritten title.

Please click here to see logo animation.

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MDM615 Design Strategies and Motivation: Mastery Journal Reflection

I have done a lot more “soul searching” during this course than I did in any of the other courses, I have also completed a lot more tutorials. My goal is to not only polish my existing work, but to step outside my comfort zone and design things I have never even attempted before, like a website and a mobile application. I was concerned that I needed to introduce a new style to the Irie Sea Festival brand; That maybe the original was too “cheery” for rebellious Jawaiian music, but based on the feedback received from my peers and instructor, the “Hawaiian Hibiscus” theme needs to stay the same.

Irie Sea Festival Moodboard: Revision 1

The idea behind this design was to make the style more Jawaiian culture, and not just the Hawaiian image people are use to seeing.

Irie Sea Festival Moodboard: Revision 2

This was my attempt at combining the Jawaiian style with the Hawaiian style most people are familiar with. The feedback was that I really should just leave the style of the brand the way it was, which is what I agreed with as well. 

Irie Sea Festival Moodboard: Revision 3

Jawaiian music is about life on the Hawaiian Islands, but it isn’t exactly the same peppy upbeat genre as Hawaiian music. However, in the spirit of designing for my current audience, this brand style needs to be more Hawaiian and less Jawaiian. In a sense, this revision process became a lot like Ideo’s Collage exercise in which they gave their target audience a choice in imagery, and they chose what spoke most to them (Ideao.org, 2015, pg. 62). I truly appreciate this redesign process because it is teaching me to recognize when I am designing for myself, and when I am designing for my audience. 

Reference

Ideao.Org (2015) FieldGuidetoHuman CenteredDesign IDEOorg 18d7a740 7348 4dc8 8fb6 d75d4ff470c4. Available at: https://assethub.fso.fullsail.edu/assethub/FieldGuidetoHuman-CenteredDesign_IDEOorg_18d7a740-7348-4dc8-8fb6-d75d4ff470c4.pdf (Accessed: 26 February 2017).Pg. 62

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MDM570 Organizational Structures: Reflection

As this course comes to a close, I am honestly amazed at all I have learned. I went into this course without any knowledge of how to develop a motion graphic. I discovered that I really enjoy using After Effects, and I plan on learning many more techniques. I had some experience editing film with both iMovie and Final Cut Pro X before this project, and I found using Premiere Pro to be a very similar, user-friendly, and enjoyable program. 

My future plans are to still focus my studies on user-friendly design. I am currently in the process of applying for UX internships to broaden my experience before and after graduation.

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MDM570 Organizational Structures: Irie Sea Festival (Mock) Promo Video

This video for the Irie Sea Festival is designed to promote a mock charity event for the sea turtles held in Hawai'i. The choice of clips is designed to first introduce the sea turtles and their struggle to survive, and then introduce the location, date, time, music genre, and artists performing at the event. The design style, images, clips, and music choice is consistent with the brand's attributes and moodboard.

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MDM570 Organizational Structures: Irie Sea Festival Logo Graphic (Phase One)

The purpose of this logo's stroke animation was chosen to communicate the Irie Sea Festival's brand attributes of melodic, sweet, light, breezy, free, nature, tropical, and joyful. Stroke dances around the logo on random paths to represent the Jawai'ian music's warm and free-flowing nature. The logo can be changed to white as well as any of the colors displayed on the Hawai'ian Hibiscus moodboard.

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MDM570 Organizational Structures: Irie Sea Festival Final Logo Graphic

The purpose of this logo's animation is to communicate the Irie Sea Festival's brand attributes of melodic, sweet, light, breezy, free, nature, tropical, and joyful. The "explosion" of the Hawai'ian hibiscus flower is staged to draw the attention of the target audience and to be a prelude to the motion of brand's colors rotating through the title. The sea turtle and small hibiscus flower's animations are timed to bridge the charitable focus and Hawai'ian location to the event.

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MDM570 Organizational Structures: Irie Sea Festival Logo Design

These are the logo sketches for a mock charity event, Irie Sea Festival. The purpose of the festival is to raise awareness and funding to support the sea turtles that are born on and visit the Hawai'ian Islands. This logo's design communicates the festival's brand attributes of melodic, sweet, light, breezy, free, nature, tropical, and joyful. The sea turtle was chosen to represent the reason the festival is being held, while the hibiscus, Hawai'i's state flower, represents the location and the local talent performing at the festival. The logo's can be changed to black, white, and any of the colors displayed on the Hawai'ian Hibiscus moodboard below.

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Mock website comps for the Irie Sea Festival.

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Mood Board for a mock music event to raise funds to help sea turtles: Irie Sea Festival. 

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Media Design MFA: MDM 565 Design Research

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My three Testimonial Ads for Equality Now’s “A Smile Can Bring a World of Difference (mock) Campaign.

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My two Target Audience Personas for my mock nonprofit campaign for Equality Now.