MEDIAZOIC SUPPORTS HIGHER TARIFF FOR ONLINE PLAYS
Greg Nisbet, founder & CEO of Toronto-based digital music company Mediazoic, argues in favour of a rewrite of the financially threadbare Tariff 8, opining that "fairness" to creators is good for business, his included. The following is taken from a longer op-Ed that Nisbet wrote for the Music Canada website.
... Streaming companies do need an environment in which to make a profit. But rather than push for lower rates, my company Mediazoic) chose to innovate the business model. Basically, we believe the success of each project we undertake is based on three parties – us for providing the platform, the rights holders of the music played on our system, and our station hosts (clients) for getting it out there. As such, when planning and implementing a project, we always strive for a fair and transparent split of the revenue between the parties. This isn’t just because we’re nice and we love music – we believe that in the music business of the future, the most successful companies will be the most fair and transparent.
Read Greg Nisbet's entire opinion piece as a guest blogger on Music Canada's website.