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Business Tips from Showtime!
Business Tips from Showtime!
A series of Business Tips from the book: Showtime! By Rob Fortier and Meryl Hooker Part of your show budget should include updating your sales materials. Many … companies update and reprint their catalogs in conjunction with a major trade show. — Rob Fortier and Meryl Hooker
We featured a series of tips on Rob and Meryl’s Showtime!awhile back. But because it is such an excellent resource and has…
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Business Tips: Pushing the Envelope
Business Tips: Pushing the Envelope
A series of Business Tips from the book: Pushing the Envelope by Rob Fortier and Meryl Hooker It is really important that you do not try to go around your rep on lead follow up. They will find out, so don’t try to be sneaky about it. It undermines the rep and gives the message that you either don’t have faith in your sales force or rally just want stores to order direct. — Rob Fortier
I featured…
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Business Tips on Trade Shows from M. Hooker and R. Fortier
Business Tips on Trade Shows from M. Hooker and R. Fortier
A series of Business Tips from the book: Showtime! by Rob Fortier and Meryl Hooker Standing in your booth, writing orders and getting new customers is not the final destination on the road to trade show success: it is only the midpoint. — Meryl Hooker
Too many producers and trade show exhibitors expect to write enough orders to cover their trade show expenses. Nice thought, but very unrealistic!
T…
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Preparing for Trade Shows
Preparing for Trade Shows
Now is the time to prepare for the spring/summer trade shows. If you plan to exhibit, I hope you have done all the registration work, but then what?
Even if you put together the best looking booth with wonderful products and displays, you may not get the best viewing unless you plan your strategy ahead of time.
Meryl Hooker, an expert in trade show selling, suggests the following tips when…
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Setting Goals for 2015
Setting Goals for 2015
Setting Goals can mean something different to everyone. First, they are NOT resolutions that you forget about by Valentine’s Day! They are also not quite the same as intentions — they are measurable tasks that are attainable within a specific time frame. Personally, I like the SMART goal method (attributed to Peter Drucker’s management by objectives concept from 1981.)
Previously, I posted an…
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Last Minute Wholesale Hustle
Last Minute Wholesale Hustle
I thought I knew all (or most) of the wholesale tricks and techniques out there. After all, I’ve been a sales rep for over 12 years!
Wholesale selling usually slows to a halt by mid-November — when I change roles and start promoting our retail sites.
Well, after receiving a note from fellow retired road rep, Meryl Hooker, I decided I need to rethink my plan.
Here are her tips on last minute…
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