#michael dulaney

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Greenwashing is rampant across the industry, at least according to analysis by the Dutch sustainability non-profit, Changing Markets. They recently analysed thousands of clothing items and found that nearly two-thirds of sustainability labels were unsubstantiated and misleading to consumers. This was much higher for the worst brands; 96 per cent of claims made by H&M were found to be false. Dr McAndrews said the claims were often little more than a marketing ploy or a response to bad publicity about a brand's environmental record.

Michael Dulaney, ‘Can you trust the label? Fast fashion under increasing scrutiny over greenwashing’, ABC

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In Norway, the consumer watchdog recently took a close look at the Higg Index, a self-assessment tool developed by the fast fashion industry to monitor the sustainability of their own supply chains. Its judgement? "The Higg index is based on weak methodology, is misleading to consumers and should therefore be illegal," Trunk said. The tool has been suspended – a move that has big implications for brands around the world, she said, "because there will be scrutiny of their green claims and they will be penalised for misleading consumers".

Michael Dulaney, ‘Can you trust the label? Fast fashion under increasing scrutiny over greenwashing’, ABC

[indizombie]

All fibres used to make clothing come with some impact. Some are better than others, and often one advantage comes with a new environmental cost. Polyester, for example, uses far less water to produce than cotton, which is water-intensive at all stages of production, from growing to spinning and dyeing. Dr McAndrews said the most sustainable approach was to wear clothing many times irrespective of the fibre, and to buy fewer garments.

Michael Dulaney, ‘Can you trust the label? Fast fashion under increasing scrutiny over greenwashing’, ABC

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… turning old plastic bottles into T-shirts wasn't just diverting a problem, but creating one. Once turned into clothing, most plastic can't be recycled further and will instead be thrown away. Clothes are already hard to recycle. Globally, only 12 per cent of material used in clothing ends up being recycled, and this is especially true for polyester, which is often mixed with other materials like cotton, preventing the fibres from being separated and made into other garments. Jones said making clothing from plastic bottles took them out of a system where they would otherwise have been recycled into new bottles over and over again, accelerating the path of plastic to landfill. "All that recycled polyester has come from bottles. Not one scrap of it has come from polyester garments," he said.

Michael Dulaney, ‘Can you trust the label? Fast fashion under increasing scrutiny over greenwashing’, ABC

[inlanddaily-blog-blog]

Joe Nichols Takes ‘Sunny and 75′ to No. 1

This week, country artist Joe Nichols is back on the top, thanks to his single “Sunny and 75,” which reached No. 1 on both the Mediabase and Billboard country singles charts for radio airplay.

Written by Michael Dulaney, Jason Sellers and Paul…

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