Mar 13, 2016
Our unconscious brain makes the best decisions possible
Our unconscious brain makes the best decisions possible
Researchers at the University of Rochester have shown that the human brain—once thought to be a seriously flawed decision maker—is actually hard-wired to allow us to make the best decisions possible with the information we are given. The findings are published in today’s issue of the journal Neuron. Neuroscientists Daniel Kahneman and Amos Tversky received a 2002 Nobel Prize for their 1979…
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