#micro targeting

[unfug-bilder]

Micro Targeting: Direkte Werbung, die man nicht vergißt. In 🇺🇸 erlaubt, in 🇩🇪 verboten.

[thephenotype]

[technobasesolutions]

Machine learning, AI, automation, and other technological advances are likely to change how marketing works in the future.

Machine learning, AI, automation, and other technological advances are likely to change how marketing works in the future. What that future looks like is yet unclear — literally. We could go many ways, with some speculating that our jobs will disappear while others believe there will be a way to work alongside these systems. But it's hard to predict what technology will look like in the future.

[madweekay]

micro targeting is the devil. I am NOT this nigerian. microtargeting makes your world smaller, and there doesn’t seem to be a way of disabling it.

[restoredcompass]

#TheGoodFight | #microtargeting When you assume you are completely thinking 'FOR yourself'

[julepmedia-blog]

5 Strategies to Take Your E-Commerce Business to the Next Level

5 Strategies to Take Your E-Commerce Business to the Next Level

E-commerce is all the rage today for businesses all over the globe. Online businesses in the United States generated an estimated $262.3 billion dollars in just 2013 if you can believe it! The explosion in the online business industry is enormous. Question is: are you a part of that explosion and raking in profits? To be a force in the e-commerce industry, one would need to develop and…

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[newmediaandmarketing]

A marketer that "gets it"

A marketer that “gets it”

With big brands General Mills has traditionally targeted its marketing to the masses with hefty TV ad budgets and messages carefully crafted to resonate with as many people as possible. But recently, they have begun to think a lot smaller, using digital to go after what they call “micro markets.”  They are leveraging the power of digital to make their marketing more efficient. (more…)

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[usnews-blog]

What do George Clooney, Sarah Jessica Parker, and West Coast females ages 40 to 49 have in common?

Inside the Secret World of the Data Crunchers Who Helped Obama Win

In late spring, the backroom number crunchers who powered Barack Obama’s campaign to victory noticed that George Clooney had an almost gravitational tug on West Coast females ages 40 to 49. The women were far and away the single demographic group most likely to hand over cash, for a chance to dine in Hollywood with Clooney — and Obama. So as they did with all the other data collected, stored and analyzed in the two-year drive for re-election, Obama’s top campaign aides decided to put this insight to use. They sought out an East Coast celebrity who had similar appeal among the same demographic, aiming to replicate the millions of dollars produced by the Clooney contest. “We were blessed with an overflowing menu of options, but we chose Sarah Jessica Parker,” explains a senior campaign adviser. And so the next Dinner with Barack contest was born: a chance to eat at Parker’s West Village brownstone.

Simon Owens is an assistant managing editor at U.S. News & World Report. Follow him on Twitter, Facebook, or Google+. Email him at [email protected]