Walmart ad revenue could quickly jump if TikTok bid succeeds - ET Retail
Walmart ad revenue could quickly jump if TikTok bid succeeds – ET Retail
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By Melissa Fares
NEW YORK – Walmart Inc could turn into an online advertising leader if its plan to acquire popular short-form video app TikTok goes through, analysts said on Friday.
The proposed purchase, in partnership with Microsoft Corp , would allow the world’s largest retailer to quickly compete with Amazon.com Inc, Facebook Inc and Alphabet Inc’s Google for eyeballs on social…
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