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Record-breaking Solar Panels Could Slash Power Costs Solar panels that use microtracking technology to almost double the yield achieved by current sun-powered technology have been developed by a start-up offshoot of Switzerland's EPFL. Jim Drury reports.
MAPPING THE INDOORS
Location-based services powered by GPS have made maps, mobile search and check-ins some of the top functions online for consumers.
But because of weak or non-existent signals indoors, we've been left to our own devices to find our way...until now.
IMPLICATIONS
RETAIL POWER PLAY
Brands may need to make data deals with retailers as indoor location data will most probably be owned & controlled by retailers
EVENT OPPORTUNITIES
Event engagement will be transformed. Micro-location will enhance brand ability to connect with consumers with relevancy in malls, airports, hotels, stadiums, museums, etc.
