Is Aggrego a savior to the Pioneer Press papers—or a threat?
Wrapports LLC, the parent company of the Sun-Times and the Pioneer Press suburban weeklies (and the Reader), is surely proud of Aggrego, the hyperlocal-news-gathering operation that is "building the future of community media" by tapping into a huge market: 18,000 communities that represent 13,000 local media outlets and $135 billion local ad dollars.
These are the impressive figures flaunted on the Aggrego website. However, Aggrego is starting small: at the moment it operates in only 43 of those 18,000 nationwide communities—the Chicago suburbs served by the Pioneer Press papers. The relationship between Aggrego and those weeklies is not unlike the ill-fated one between Journatic and the Tribune Media Group—the former being an aggregator that provided content to the latter's TribLocal suburban properties. Like the Journatic-Trib relationship, which ended after Journatic was discovered to be fabricating bylines and lifting quotes, the Aggrego-Pioneer one is also contentious—though for a different reason. Pioneer Press is a union shop, and the Chicago Newspaper Guild recently filed a complaint with the National Labor Relations Board accusing Wrapports of trying to "undermine" the guild by "unilaterally" turning guild duties over to Aggrego's nonunion cub reporters.
Wrapports representatives have told the guild that these are duties its members should be glad to get rid of: producing routine police-blotter stories, community calendars—that sort of thing. Emancipated from the mindless grunt work that readers expect to find in community newspapers, the guild's veteran reporters can focus on the enterprise journalism their years of experience have honed them for.
But the guild is not persuaded.
Continue reading Mike Miner's piece on the latest shakeup in Chicago media.