Feb 8, 2016
"Given Marley's anti-capitalist, anti-establishment identity, the idea of having a company that evokes the name of centuries-old pirates, and a very negative tradition of imperialist assault... sends a lot of the wrong messages," says Alleyne, who has written about the commodification of the Marley name. "I'm not sure if anyone involved in the whole process is thinking about it, but it's not a good conceptual foundation for this enterprise."