Apr 9, 2024
Why product dictators are having their day, why it’s a terrible thing, and what to do instead.
seen from Germany
seen from United States
seen from Spain
seen from United States
seen from United States
seen from Maldives
seen from Philippines
seen from Spain
seen from United States
seen from Brazil
seen from China
seen from United States
seen from China
seen from United States
seen from China
seen from Russia
seen from Belarus
seen from United States
seen from United States
seen from France
Why product dictators are having their day, why it’s a terrible thing, and what to do instead.
Zero Marketing Budget! What you should have in order to create sales team?
(The story of Salesforce.com sale team in Predictable Revenue Book)
1. A wholly committed person who could dedicate their full attention to the challenge (rather than giving it only 25% of my time); 2. Two core tools: the Salesforce.com application and an online source for lists of companies and contacts called OneSource (similar to Hoovers); 3. Freedom to experiment for three months as an internal entrepreneur or “mini-CEO”; 4. An optimistic attitude that saw this as an interesting challenge, and it could be fun solving it; 5. A commitment to create something meaningful (in terms of sales) to Salesforce.com.