#mldue1postnow

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Each red square is an image sourced from Instagram—each from one of the four cities (either Hong Kong, Seoul, Bangkok, or Singapore) via geotags. From afar the grid should amass a sea of red, where the specific location is only revealed when a user clicks on an image.

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Good Luck

While no two cultures are exactly the same, there may be some crossovers—particularly between countries that neighbour each other. By using colour to dissect and connote similarities across different cultures, one can expand on the notion of ‘same same, but different’ in a visual and literal sense.

The locations of the photographs on the underside of the printed publication belong to four Asian cities: Hong Kong, Seoul, Bangkok, and Singapore. One can say that the four cities are vastly different from each other—on a literal note (infrastructure, people, food, smells, transport) and on a more personal and individual note (from how a city makes a person feel, the sense of place one gets or doesn’t get from a city, etc.) And while no two cities are exactly the same, it is still highly likely that similarities can lie between them—they and their people may share similar customs, traditions, and ways of life.

The colour red has profound meaning in general Asian culture. It is quite known that it traditionally symbolises luck, prosperity, and power. However, while everyone can agree on this notion, how each city and country, and thus, each culture perceives the colour red can be totally different from one another.

By visiting and revisiting Instagram location tags in each city—Hong Kong, Seoul, Bangkok, and Singapore—and examining what presence the colour red has in today’s day and age, we can make a comment on how this colour acts as a binding element in tying in these cities together (tightly, or loosely). Which cities are closer connected? Which peoples are closer together? Or which ones have little, to no connection at all?