#mobile content strategy

[theezdia-blog]

Phone users grows daily, and no business can afford to ignore a market that massive. As the web world turns towards mobile, your business has a chance to reach out to an ever-expanding pool of users. To understand the real benefits, take a look this infograpohic post. Original Source: ezdia.com

[lohith1509-blog]

How To Create A Mobile Content Marketing Strategy To Stay Ahead Of The Game!

People today have been spending more time on their mobiles Mobile internet usage is projected to overtake desktop internet usage by 2014. Successful mobile marketing is all about context.  A study by Nielsen and Google found that “in the moment” searches are by far the most popular with 85% of smartphone users looking for local information and 81% following up to take action.

But what kind of content makes sense on a mobile device vs. the content marketing being published online? What effect does mobile content have on creating compelling customer experiences and how does mobile fit with other online marketing efforts like SEO, social and ads?

Indeed, the 93 percent of B2B marketers who create content (as indicated by CMI’s most recent research) should mobile-optimize their content marketing strategy in order to extend the time visitors spend engaging with their content, and convert more of those mobile visitors into customers.

Here’s 5 steps to Create a mobile content marketing strategy

1. Focus on localized content

Most mobile consumers search on the go. A Nielsen study suggests that 40 percent of all mobile searches were performed with a local intent — and this number is still on the rise.

So how do you discover what your consumers are searching for locally?

One easy method is to use Google Trends .Google Trends lets you research local search trends by geographical area. Simply enter the search terms you are looking to target in your content efforts and choose a geographical location to get some valuable competitive performance insight.

For example, let’s research two possible keyword terms — ”mobile marketing” and “online marketing” — and choose United States as our region of interest. The above trends results show that if you are targeting customers in New Jersey, it may be more impactful for you to use the term “mobile marketing” in your content, while if your company is planning to cater to customers from Utah, then creating content about “online marketing” might bring you more success. Insight like this can be highly advantageous, as localized keywords are less competitive than the global ones.You can even configure Google Alerts to send you regular updates on regionally trending topics that might serve as inspiration for new content topics.Visiting online groups on LinkedIn and following Twitter accounts of local organizations are also excellent ways of getting local information to inform your mobile content marketing strategy.

2) Understand mobile search intent

Mobile search intent is entirely different compared to desktop search. Mobile content should be based on a deeper understanding of the mobile context of the user and his or her behavior while on those devices.Google Analytics can help you find the exact keywords your mobile visitors use to find your site.

On your Google Analytics account ,Go to Audience > Mobile > Overview and add a filter to include mobile keywords (including tablets).

This will give you a list of keywords used by both mobile and tablet users while searching for your website. Using these keywords can make your mobile content more relevant to your target audience.

 3. Leverage video marketing

According to another Nielsen study, 28 percent of online consumers watch video on their mobile devices at least once a day, making videos the most used content format on this channel.

Content marketers have more options than ever for creating video content — including producing short videos on Vine and Instagram — to make sure their messages are catering to the short attention span of mobile consumers.

On a side note, make sure you are choosing relevant hashtags for your videos on Vine, as these tags will help viewers find your content and join conversations on Twitter. Vine also helps drive social signals that will result in better search rankings on Google.

4. Define mobile conversion points

Signing up for a newsletter or downloading a white paper are both desirable conversions for content marketers. But mobile devices aren’t naturally suited to these tasks, as they generally involve web forms that may be difficult to view or fill out on smaller screens.

For this reason (and others), it’s best to carefully define your conversion goals as part of your mobile content marketing strategy, and design your brand touch points accordingly.

5. Be touch friendly

In the absence of a cursor, clicking on an exact element on a smartphone screen can often become difficult. Users can become frustrated if links are too close together to accurately select the link they intend — and this frustration means they are more likely to stop reading your content.

Designing best practices for mobile content requires increased space between different touch targets within your content. This makes it easier for your users to tap on your calls to action and links to your additional content, to your social media outlets, or to your website.When designing your content and landing pages, follow guidelines provided by different mobile platforms to decide on the size of the touch targets you should use. 

Since smartphones have changed the way we read and search for content,a mobile content marketing strategy ensures that we stay ahead of the game.