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Vertical dramas are what Chinese producers call their scripted content made especially for vertical mobile play. But they're not just any video content cropped for a vertical aspect ratio. These shows are specifically imagined for the mobile screen from the ground up. This is evident in three features they all share.
Mobile video producers should direct their attention to a format Chinese media companies have been experimenting with: the vertical drama (竖屏剧; shùpíngjù).
Vertical dramas are what Chinese producers call their scripted content made especially for vertical mobile play. Chinese internet giant Tencent first dipped its toes into the vertical drama category in 2018, releasing short romcom series like My Boyfriend-ish Sister (我的男友力姐姐;Wǒ de nányǒulì jiějiě) and My Idiot Boyfriend (我的二货男友; Wǒ de èr huò nányǒu).
What’s remarkable about vertical drama is that it’s not just any scripted content cropped for a vertical aspect ratio. These shows are specifically imagined for the mobile screen from the ground up.
Breaking Through the Trance. © 2018, Meri Aaron Walker, iPhoneArtGirl. Talent, OR. All rights reserved.
Fluxu, iColorama, Reflect, Werble
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