What is KPI and ROI in Digital Marketing?
KPIs has been used by all Digital Marketing companies to measure their marketing results, promote their services and products. In Digital Marketing, Key Performance Indicators (KPIs) help you see the big picture and then evaluate your strategies to better adjust them.
KPI (Key Performance Indicator) is the value that can be measured and used by the marketers to evaluate success across all marketing channels. By establishing the right KPIs for your business, you can increase the chances of your success, and ensure a positive ROI.
Whereas ROI in Digital Marketing is the measure of the profit and loss you have earned from your marketing campaign than compared to the money invested.
Top 5 Digital Marketing KPI includes:
1. Customer Acquisition Cost (CAC): it is further divided in organic traffic, paid traffic, social traffic, email marketing campaigns and Television/Radio advertisement.
2.Landing Page Conversion Rate: it is divided into organic traffic and paid search traffic.
3. Mobile Traffic Conversion Rate
4. Customer Lifetime Value (LTV)
5. Social Media Performance: it measures the conversion rates through Facebook, Twitter, YouTube, LinkedIn and which other social media platform you are using for your business.