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Sippin' Summer Cider
The summer weather is finally here and it's Cider time! Peter's Molson Stone Fruit shots for the Dare To Be Different Campaign can be spotted around the city. The perfect compliment to last year's Change It Up ads!
Sit back in the sun and enjoy a cold one over ice on us!
Drinking a Molson cider. Surprisingly good... not too dry, not too sweet just nice and crisp. I wasn't expecting much from Molson which is like the Bud of Canadian beers. The free bottle opener that came with the 6 pack was a piece of shit though.
Molson Cider is Here!
We had the pleasure of working with Vince, Scott & Narine from Rethink on a project that had us all jonesing for a little quality time on the patio. Crispy, refreshing and just in time for summer, Molson Canadian brings you: CIDER!
Shot by the one and only Schafrick, of course!* Watch for this tasty new bevie to hit a LCBO near you soon! In the meantime - check out a little behind the scenes action from this shoot at the Toronto Studio:
Where's Waldo Stephen?
It takes a lot of concentration to spritz this well:
*Unfortunately, a few cider's were sacrificed during the making of these images. Martyrs were honoured promptly after the shoot via ice and a nice little patch of patio sun. No harm, no foul.
