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Beat The Heat

It’s been pretty sweaty & sticky here in Toronto this week… but nothing beats the heat like a crisp, cold one popped open and sipped on the patio! Remember to stop and enjoy the summer sun - winter will be here again before you know it!

Peter’s Michelob Ultra ads have been popping up all over the city! Watch for them on billboards, in pubs and on bus shelters near you.

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Give Maple a Shot!

The latest for Crown Royal by Peter – straight from the NYC studio to your mouth! This tasty new flavour from Crown is worth a try, and oh-so-Canadian, wouldn’t you say?

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Nike Repels: Peter Splashes

Nike makes a splash with new water-repellant technology, and a little Schafrick awesome to round it all out:

BEHIND THE SCENES: Don’t miss the messy, water-thrown-at-faces behind the scenes for this shoot on the blog here!

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The Bacardi Family

Remember our rum filled week a little while back? Well the time has come to share some of the images from our session with Bacardi and Attik!

Watch for some lovely new display’s featuring Peter’s imagery at your local LCBO in Ontario and select liquor vendors in the US and EU. Don’t for get to try the new Oakheart Bacardi - lightly spiced, woodsy and oh-so-tasty!

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Dove's Nourishment

Remember that wonderfully messy session we had in the Toronto studio for Dove? Well it’s finally time to share the results with you, and my my are they lovely!

If you’re one of our European followers, keep your eye peeled for these beauties in print near you!

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Neutrogena Naturals

Our latest for Neutrogena is out - refreshing, clean and best of all natural!

Wondering how this all came together? Check out our behind the scenes in Toronto!

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Nike: All Conditions Control

Call it football or soccer, Nike makes some killer gear.

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Just a little Teal-on-Teal to get you going...

Happy Thursday!

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Running with Asics

…we were at it again last week in the studio for our friends at Asics!

Remember Colors That Run? Well just wait until you see the updated campaign, it’s coming your way soon - in the mean time check out a little preview from our session in the studio. Beautiful, messy, sloppy paint! Just the way we like it!

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Creating Liquified Sculpture

Transforming a dress into a liquid sculpture is no small task… First you have to get her in the mood:

Gather together the right tools:

Be sure to inspire the crew:

…then let ‘er rip!

Put it all together for a little sculptural eye candy. Remember, the messier the set, the better!

Stay tuned for more from the Toronto studio… but in the mean time - Happy Autumn!

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Meanwhile in Paris

Peter’s work has been featured at Galerie Bettina in the heart of Paris near La Senie River. It’s a beautiful space and we’re thrilled to have work exhibited alongside such creative and cutting edge talent.

If you’re in Paris be sure to pop by to check it out - you can even become the proud owner of a Schafrick Original.

Many thanks to Virginie Lorient for making this partnership possible.

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StriVectin Has Arrived

Check it out… Peter’s latest punchy, elegant cosmetic campaign for StriVectin:

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CMA Awards - Part 1

Well, the CMA Awards are just around the corner, and we had the pleasure of collaborating with the fine folks over at Leo Burnett to make a campaign that breaks it all down.

You know… it takes a lot to get to the top. Here is the first installment of three meticulously dissected and suspended vintage relics.

As with all marketing… the devil’s in the details:

…stay tuned…

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CMA in Motion

We’re excited to share a little behind-the-scenes sneak peek to our upcoming motion spot for the Canadian Marketing Awards. If you liked the dissected print version of these ads, then just wait until you get a load of what we’ve done for their video spot! Set design took some time…

So we made ourselves useful by prepping the Lego stand-ins. A very prestigious endeavor, I assure you:

It’s also important to check that everything is working according to specifications before we start:

From concept…

…to reality:

A few final tweaks and we’re ready to go…

Action! Peter takes on some shrapnel in the process - all in the name of obtaining the perfect shot:

Our crew was incredible- with a contagious, high energy throughout the day… and well into the night! Special thanks to Andrew, Lanny, Shinjiro, Michael, Justin, Pete, Sarah & Andy. From Lego-wrangling to set building to keeping us organized we couldn’t have done it without you.

Hmm….

Meet the fancy-pants computer operated Momba! But don’t let her sleek demeanor fool you, she demands respect. A few Legos got out of line and she set them straight. Squish.

Ahhhhh—and we’ll end off with the man of the hour, Schafrick himself, well lit and looking stoic:

Now trust me when I tell you that you want to stay tuned to see how the whole thing came together in the end. Literally. Err… did I give too much away?