How to create an OTT platform like netflix?
What is OTT?
OTT stands for “over the top” that means video content from the OTT platform streaming directly through the internet.If You need to access video content from the OTT platforms you must subscribe to the plan which you need in the platform.
In previous years everyone consumed video content or favourite shows through the cable Tv provider,but now only the subscriptions,internet and smart devices is need to access the movies,web series or favourite shows in the platform like Netflix,Amazon Prime,Hulu,Disney+Hotstar,etc.
Why use OTT?
Convenience- The On-demand video streaming services are dominating as people can watch trending movies ,favourite shows whenever they want and wherever they want.Users can unsubscribe at any time.
Connectivity- video on demand movies and TV shows require high speed internet connection and PC or smartphones.Video on demand streaming service makes it easy.
Low cost- cost wise video streaming platform is more affordable than cable TV. If you choose a video on demand platform, the subscription package is lower than the cable TV provider.
Variety of content- video on demand consumers get to see a variety of content by different genres,languages,and many options are added to.
Device- Consumers are able to watch the content anywhere at any time,only need is smartphone, tablet or laptop.
Best monetization model for OTT platform:
SVOD-The definition of SVOD is a type of service that users enter into a Video on demand platform they need to pay for subscription to watch the favourite content in the VOD platform like Netflix,Amazon prime,Disney+hotstar,etc.
AVOD- AVOD means advertising video on demand.This model allows users to view the content for free.This platform generates revenue through running Ads.This model attracts an audience.In this method advertiser pay money to video streaming platform.video streaming platform place the advertisement in middle of the videos,viewers watch ads for the content.
TVOD- TVOD means transactional video on demand. In this setup ,viewers pay a one-time fee to watch your content live,download it or rent it.This model is followed by i-Tunes,amazon prime,youtube,etc.
Things required to build an OTT platform:
Choose a niche
Streaming the right content
Finding an apt VOD solution provider
Video quality
Security
Features should have for OTT platform
UI and UX
Account creation and user login
User profile
Powerful search
Payment gateway
Multi Language support
Security
Choosing a right solution provider:
If your looking to find out how to start an OTT platform,you need to choose the right OTT platform provider in the market,here some best solution provider in the market
Innorelay – With too many ott platforms on the web, Innorelay offers 100% customization that is needed to make your platform unique and immersive. Enhanced security, advanced monetization options and good CMS are added advantages.