“Product as mood boost: how collective mindset influences macro trends”
I have been reading articles on how trends are being influenced on how people are being free and letting there mindset influence there designs. For example, many people felt locked up and captivated during Lockdown.However, designers like Christopher Kane, applied paintings he made during lockdown to one-of-a-kind garments in a free mind set, whilst others turned stay-at-home orders into DIY arts and crafts.
Spring 21 Fashion Week was full of designers applying lively bright hues and artistic abstracts to collections. While visually upbeat, these mood-boosting prints and patterns are also timely in a cultural context, whereby political unrest has made way for self-expression. Bold, vibrant hues serve as the ultimate mood-boost. Cultivating a visual feast for the eyes, colour as a merchandising strategy becomes more relevant, as many brands tighten their assortments.
While energetic brights apply to a full range of silhouettes, when paired with oversized details like the puff sleeve, they really push the point. In addition to accent hues, consider full-on monochromatic looks to create maximum impact and thrill for every day.
Presently we can turn to fabrics to elicit “feeling good” in our clothes. Taking a cue from intimate apparel, silky satin materials are on the rise, adding a sensual element to items from slip dresses to pajama-like sets that simply feel great next to the body. Likewise, sweaters and knits become even more important classifications, adding an undeniable comfort factor that applies for all seasons.