- âMore than three in five consumers said environmental impact is an important factor in making purchasing decisions.â
-Â âAs much as 12 percent of fibres are still discarded on the factory floor, 25 percent of garments remain unsold, and less than 1 percent of products are recycled into new garments.â
Companies should:
-Invest in, incubate, pilot and test alternative materials and processes for a circular system;
-Radically reduce production waste and support, train and incentivise suppliers to reduce and reuse fibre, chemicals and packaging;
-Reskill designers and stimulate circular design innovation;
-Create momentum by collaborating and developing tools.
-Design reverse logistics to optimise value retention, either by partnering with a trusted intermediary or â more likely in the luxury space â taking direct control;
-Leverage store networks to create in-store circularity hubs;
-Build out non-store collection points and home pick-ups to improve accessibility;
-Optimise sorting facilities and recycling technology, either in-house or with partners;
-Eliminate single-use packaging.
Circularity is likely to be one of the key business trends of the next decade. However, it is not the kind of revolution that can be led by a few leaders, while others wait and see.













