Moolah Kicks Releases Two Performance Sneakers /Apparel with Compression/Practice Wear
As we prepare for another record breaking year of women’s NCAA and girls high school basketball, Moolah Kicks – the first and only performance basketball brand built by and for female ballers – is redefining the women’s basketball marketplace with the launch of its first high-top shoe designed for forwards and bigs, the Triple Double, its first low top shoe designed for guards, the Neovolt Low, and is expanding its product line to include performance apparel that features exclusive padded compression technology that enable players to elevate their game. With this historic launch, Moolah Kicks will now offer a premium shoe biomechanically fit specifically for the female foot for every position on the basketball court and can fully outfit an entire team in performance products.
As the leader in the women’s basketball footwear industry, this launch signals the continued demand for Moolah, which is coming off its strongest business year with a +200% increase in store distribution from prior year and a nearly 150% increase in gross revenue year to date from prior year.
“We are honored to be the first brand in basketball to offer a line of performance footwear and apparel made exclusively for the female baller,” said Natalie White, Founder and CEO of Moolah Kicks. “With the Triple Double, the Neovolt Low, the Press Break and our new compression gear, Moolah Kicks will now offer every player, from amateur girls to professional women, the most technically advanced products on the market no matter what position they play. It is the continued momentum in the business that has enabled us to unlock this next wave of innovation.”
The Triple Double, made for centers and forwards, will set a new standard for comfort, stability, and performance in the paint. Technical highlights include upgraded lightweight materials, a mid-ankle profile and a deep midsole drop-in that provides increased support, a shank plate that cradles the arch during sharp movements and a cushioning system that delivers added spring and responsiveness.
The Triple Double will be available in three colorways – White, White/Multi and Pink/Orange – and will retail for $135.
The Neovolt Low represents the first low profile shoe in the Moolah Kicks collection suited for guard play. The Neovolt Low incorporates all the form fitting technology found in the Neovolt Pro but is lighter and sleeker for players who rely on speed and agility. It features a high energy return midsole for faster push-off, a stability control heel clip that powers a quicker first step and a webbing lacing system that provides a custom fit and ultimate comfort.
The Neovolt Low will be available in three colorways – White, Carolina Blue/White, and Aqua/Red – and will retail for $110.
The full line-up of Moolah Kicks – the Triple Double, Neovolt Pro, Neovolt Pro Storm Pack, Neovolt Low and Press Break, the youth girls’ model which launched in September – will be available exclusively at more than 450 DICK’S Sporting Goods stores nationwide.
In addition to footwear, Moolah Kicks will be expanding into the performance apparel market with lightweight, washable compression shirts and shorts that incorporate exclusive 6mm FormOneTM cushion padding built to absorb impact in key areas and female flex fit materials to reduce impact. Moolah Kicks will also roll-out mesh practice jerseys and shorts with moisture wicking female flex material to maximize comfort. Moolah Kicks compression shirts and shorts will retail for $50 and $45. The mesh practice. top and shorts will sell for $45 and $50, respectively.
Finally, Moolah Kicks will offer signature warm up jackets ($145) and sweatpants ($90) to complete your wardrobe on November 1.
All apparel will be available in the signature Moolah Kicks color palette – Aqua, Red, Black, and White – and will be available at select DICK’S Sporting Goods locations.
“Serving our female athlete is a top priority,” said Carrie Guffey, SVP Softlines Merchandising at DICK’S Sporting Goods. “With Moolah Kick’s new shoe models and performance apparel, we are thrilled that our female athlete can come into our store, purchase products made specifically for her, and leave with the gear she needs to fuel her performance.
“The Triple Double provides the stability and support players need when driving in the paint or battling for a rebound,” said Caroline Ducharme, University of Connecticut guard. “Moolah Kicks has done an incredible job producing performance basketball sneakers for every type of player on the court.”
