#mpidea

[antonyad3]

Solution 2 / Concept visualisation

Tone of voice: humorous, vibrant, friendly

Concept: This packaging is designed to attract the attention of younger audiences, as it has similar features to products that usually contain additive, however when they get to look at this closely they will discover that it is a healthier alternative.

Target audience: younger people that need convenient and quick food

Reflection: While the concept holds potential, it shares visual similarities with existing trends in the market, potentially blending in rather than standing out. Although it is more developed in terms of processed food factors, further development is needed to enhance its uniqueness and appeal.

[antonyad3]

Notes and sketches / Illustrated ingredients

At this stage, my ideas and target audience remain broad as I still continue conducting research to refine my project proposal. However, I've begun brainstorming brand names and slogans to provide a foundation for further development.

In terms of communicating the use of natural ingredients, I've devised a solution: creating symmetrical illustrations of the actual ingredients. These illustrations will form a visual pattern, serving both as a decorative element and as a purposeful design component.