#mr?

[ruinme-please]

ii drum cam // Nürnberg (x)

He’s just insane

[azacello]

emailing head of year who is an honourary associate professor but also a head consultant urologist who’s title on CV is mr and driving myself nuts on what the correct mode of address is.

[mintaero]

when someone doesn’t understand a dr. suess reference:

i said what i meant and i meant what i said. 

[dbreunig]

Ad Age has posted a video of the talk [Darren Herman](https://twitter.com/dherman76) and I gave at their Digital West conference: >The first phase of a new technology usually imitates an existing product in digital form. Only later does it become, in the words of PlaceIQ's Drew Breunig, "something wholly new that couldn't exist before the technology." > >That's what's happening today in location-based technologies and services. Darren Herman, president of KBS Ventures and Mr. Breunig, senior director of product at PlaceIQ, gave a view of where location is headed at Ad Age's Digital Conference in San Francisco. In short: location technology isn't just for location apps anymore. It gets a little ad-wonky at the end, but here's the gist of the argument: 1. Location is cheaper to use these days. Now we just need to figure out *why* we should use it. 2. Innovating apps like News.me, Instapaper, Now, Dark Sky, and Square use location as part of the UI, not as a connected map. 3. When location is a UI component, it can be used by more applications. You don't have to be a 'location app' to use location. 4. When location is more ubiquitous, it can be used as a rich metric to understand and value your audiences, which can help better pay for content and support larger mobile businesses. (Via [AdAge](http://adage.com/article/special-report-digital-conference-san-francisco-2012/location-technology-change-publishing-pay-content/237443/))